b'Keith FloydFor the Excellent Food Company, I Fdeveloped the concept of a ready meal dthat was not pre~cooked. The pack thtwwould contain all the ingredients that would then be cooked at home ~ wrestaurant food from your own kitchen. rThe concept was sold to Keith Floyd Tttoto endorse, and he produced a series of recipes that would work within the oconcnes of the concept. This was the launch brochure. I art directed and styled lalall the photography, (Even cooked some of ait!).itiPhotography: Food ~ Trevor Richmond, PKKeith Floyd ~ Michael Powell.page 93'