b"ContentsEffective Design - thinking outside the box - Elkington Cutlery 7A complete story - Limagrain Crales Ingrdients .8Strategy - Rase Veterinary Centres 36Hitman Hatton ~ Book Design - The Times Newspaper 39Flowers, Food & Faces ~ Book Design - Michael Powell Photographer .42Tactical Implementation - Fylde Guitars 44Look at the words Growing Stronger - Select Lincolnshire 56opposite and say A Fishy Story - Northcoast Seafoods 62the colour not the word. Greener Grass - Nickerson Direct 64Pure Water - Pozzani 68your right brain Drugs & Alcohol - BNTL Freeway 70tries to say the colour In Clover - Hunters .76but your left brain Carried Away - Taylor Smith Group 78insists on reading the Back to School - Franklin College .80Plaiced - Fastnet Fish .89word. Cheesy - Park View Farm Foods .90Floyd On.Keith Floyd 93Manipulating visualReal Bread - Excellent Food Company .95Battered - Youngs Bluecrest .96conundrums is part Life on the Ocean - Liveras Yachts98of a designers arsenal. Commerce - Lincolnshire Chamber of Commerce 102Adult Pleasure - Simply Perfect Ice Cream 105Regardez les mots de la page oppose et prononcez1920s Revisited - Fleur De Lys Automobiles .106leur couleur, non pas le mot . Le ct droit de votreEast End Pleasure - Ridley Bagels .108cerveau essaie de donner la couleur alors que le ctHMG - MSC 110gauche veut absolument lire le mot.Blasts from the Past - Magazines.112La manipulation des nigmes visuelles fait partie deLogos & Branding.116Photography132l'arsenal du designer.page 5"