b'Pozzani Pure Water plcI was asked to redesign the packaging for Pozzanis domestic waterltration system. I started with the logo. It was redrawn to represent water pouring into a glass. The brand name was then drawn as if it was rippling through the water.The logo had to be adaptable to use as single colour on plain card packaging and for use with high resolution printing processes.I subsequently redesigned the Black Box packaging and a series of promotional lea ets as well as helping the company market itself to the major DIY multiples. This marketing culminated in a contract to sell Kitchen Spring through one of the UKs major kitchen retailers.page 68'