b'Simply Perfect Ice CreamTealby Graphics was briefed to launch a range of exoticallyavoured ice creams to the catering market. Aimed squarely at an adult audience theavours included Strawberry and Vodka. The clients concept was to create a label that would be used on product and to produce a supporting lea et to market the ice creams to cash and carry outlets. The products were high quality, competing in taste andavour with the leading luxury brands. I started by advising the client that a corporate approach would be essential to establish a new product range and brand. As well as creating the designs I art directed the photography. Photography Michael Powellpage 105'