b'Nickerson DirectThe Exhibition panels. Nickerson take part in a number of agricultural shows and exhibitions throughout the year. They needed a series of display panels based on the Circle Science forage brochure. They had to be designed in such a way that they could be used as a complete display or a combination of just two or three panels.Opposite page: Cereal Crop promotional literature. The idea was to produce a series of logos for new cereal varieties. My proposal was to produce a design strategy using the same type face but with various ligatures added to de ne each logo. The overall design concept was created to show that each variety was a Nickerson variety.Sometimes the client does not like what you propose. This was one of those occasions. Photography Michael Powell & Michael Englishpage 66'