b'Limagrain Crales IngrdientsLCI is part of Groupe Limagrain, and is based in Clermont Ferrand, France. They are a food ingredients company.I was commissioned to audit the design of LCIs publications and suggest recommendations for improvement and rationalization. The aim was to increase the impact of LCI in the market place.The outcome of this review was a recommendation that the existing brand logos should be redesigned to adopt the groups corporate style. (The corporate identity had been restyled by French Agency JAPA.Their redesign had addressed the parent company Groupe Limagrain and each of its subsidiaries but not brands within each operational group.) At the time of this redesign LCI had three main and two subsidiary brands.Then, once the new logos were established I suggested a consistent and corporate design approach to all of LCIs publications. Literature should be rationalized into a corporate brochure, brand based newsletters and brand based product information sheets.The corporate brochure would give an overview of the companies businesses. Newsletters called INFORME would give customers an overview of LCIs activities plus the delivery of up-to-date information about products and innovations on a regular basis.Product information sheets would be used to deliver detailed information to clients.Simultaneously I developed a style for product photography.page 8'