This Website guide is one in a series of 3 that I have created for Limagrain Field Seeds.
1. Visual Identity Guide (July 2021)
2. Packaging Guide (July 2021)
3. Website Guide (July 2021)
The LFS Visual Identity Guide, is the “master” document that sets out how the identity of Limagrain Field Seeds and the LG brand should be applied to all physical, printed and digital supports, at all levels of its business.
From the Visual Identity Guide, this Website Guide was created to respond to the variety of specific technical realities that exist in different LG opertions around the world.
I created 3 basic rules for websites used by Limagrain Field Seeds / LG operations, that allow for (1) a fixed header, (2) an endorsed by Limagrian logo and (3) a footer. What happens between these elements can be created by the varies operations in each country, although a layout guide is supplied if they want to follow it.
I specifically avoided a rigid “prescriptive” approach, and the guide contains numerous exceptions to cater for any technical realities that maybe encountered.
