This Packaging guide is one in a series of 3 that I have created for Limagrain Field Seeds.
1. Visual Identity Guide (July 2021)
2. Packaging Guide (July 2021)
3. Website Guide (July 2021)
The LFS Visual Identity Guide, is the “master” document that sets out how the identity of Limagrain Field Seeds and the LG brand should be applied to all physical, printed and digital supports, at all levels of its business.
From the Visual Identity Guide, this Packaging Guide and the Website Guide were created to respond to the variety of specific technical realities that exist in different LG opertions around the world.
For this LFS Packaging Guide, I wanted to respect the visual identity of Limagrain Field Seeds, whilst giving as much flexibility as possible for each business unit and subsidiary to apply the identity. For example, there are over 8O different bag specifications used within Limagrain Field Seeds and these guidelines allow for the design to be applied in every situation.
I specifically avoid a rigid “prescriptive” approach, and the guide contains numerous exceptions to cater for any technical realities that maybe encountered.
