This Visual Identity guide is one in a series of 3 that I have created for Limagrain Field Seeds.
1. Visual Identity Guide (July 2021)
2. Packaging Guide (July 2021)
3. Website Guide (July 2021)
The LFS Visual Identity Guide, is the “master” document that sets out how the identity of Limagrain Field Seeds and the LG brand should be applied to all physical, printed and digital supports, at all levels of its business.
From the Visual Identity Guide, the other 2 more specialist documents were created to respond to the variety of specific technical realities that exist in a worldwide business.
The Objectives
The primary objective is to ensure that visual consistency is achieved. This approach gives strength to their corporate and product brand.
We avoid a rigid “prescriptive” approach, and the guide contains numerous exceptions to cater for any technical realities that maybe encountered.
Photography
As part of this project we developed a complete new photo-library of people and crops for the various business units to use. This is being extended to included images from evry region where LG operates.
