The design philosophy “product as hero” is used as a base starting point in all advertising. Obviously each brand uses specific publications to bring its products to market. But style and design follow form and function so that a product or service is always the key selling point.
The advertisments illustrated come from a range of clients: Franklin College; Limagrain Céréales Ingrédients (now called Limagrain Ingredients); Liveras Yachts; Melton Printers; Rase Veterinary Centres; Ridley Bagels and Select Lincolnshire.